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Next generation
CRM platform

We strongly believe that data-driven insights
are the key to building a relationship
as a trusted advisor to customers.

The platform gathers data from all physical and digital channels, recognizes valuable insights and makes real-time decisions.

One of the main advantages of our solution is that our platform uses all available data (both structured and unstructured).

Sales and marketing automation

Selecta enables sales and marketing automation, lead management, and optimization of processes, while increasing customer engagement.

Omnichannel service experience

The unified platform enables banks to provide omnichannel service experience to their customers and empowers Relationship Managers to build long lasting relationships with customers.

Cross selling with personalized offers

Selecta also provides excellent opportunities of cross selling with personalized offers displayed to customers based on their needs across devices and channels.

Sales and marketing automation

Selecta enables sales and marketing automation, lead management, and optimization of processes, while increasing customer engagement.

Omnichannel service experience

The unified platform enables banks to provide omnichannel service experience to their customers and empowers Relationship Managers to build long lasting relationships with customers.

Cross selling with personalized offers

Selecta also provides excellent opportunities of cross selling with personalized offers displayed to customers based on their needs across devices and channels.

What You get?

REACTING
IN REAL-TIME

Innovative Real-time Decision
engine enables streaming of
all important events and
reacting in real-time.

PERSONALIZED OFFER
FOR YOUR CUSTOMERS

Change sending bulk campaigns
and offering the
same product to different
target groups. Selecta
calculates best product/
service for each customer, as
well as optimal
communication channel.

PREDICTIVE MODELS THAT
GROW YOUR BUSINESS

Customer segmentation,
next best offer calculation,
churn prediction – these are
just some of the predictive
models that are part of
Selecta. Both structured and
unstructured data are
collected and processed.

PROCESS
AUTOMATION

Automate all your
business processes
to make sure
there are no delays
related to customers,
reduce employees’ time
spent on manual,
mistakes-prone tasks,
and focus it on providing
the best possible
treatment to customers.

Features

Selecta’s unique architecture achieves an exceptional level of performance, stability, and scalability of the system. The two main parts of the system are Real-time Decision Hub and a unified front-end. The front-end provides a centralized screening of all customer data (360 customer view) collected from different sources and synchronized in real-time.

By using Big Data and the data lake concept, all data is collected and centralized in order to improve the business processes of the company. All data is streamed in real-time (preferably from the Core System as well); architecture supports adding data sources that are streaming data to data lake (both inside out and outside in data). The starting point is current data sources. During the project, sources expand and enable deeper customer insight.

Features

Full relationship
platform

Scalability

Modularity

User-friendly
interface

Real-time
decisioning

Architecture of Selecta

Selecta collects data from all available sources, such as transactions of customers, how many times and when customers have visited branch once or chat with your agents from call centers. This platform processing all data and gives your company availability to know everything about your customers, to predict how they will behave and what and when and where to offer them.

Architecture of Selecta

Modules

OPERATIONAL MODULE

The Operational Module provides a complete customer overview in few seconds. Process automation enables users to track all leads and opportunities from the beginning to the end of the sales process and to keep your customers and provide the best suitable treatment by using the retention process. Premium clients are facing a tablet-friendly CRM, backed up with all necessary tools for enhancing their experience.

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ANALYTICAL MODULE & BIG DATA

Analytical module and big data help in gathering and analyzing customer data by using predictive analysis. This module collects data from multiple sources. It will stream them to one place and enables the user to understand each individual customer and their needs.

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CAMPAIGN MANAGEMENT MODULE

The Campaign Management Module makes marketing efforts more targeted and personalized. The Campaign Management provides using real-time decisioning which leads to customers getting the best suitable well-designed offer on their preferable channel. Through a user-friendly interface, the user can schedule campaigns, define content and choose channels that are most suitable for specific group of customers.

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SURVEY MANAGEMENT MODULE

The Survey Management Module helps to get customers’ feedback about all your actions towards them to make them more satisfied. Sending lightweight surveys which take little time to respond to and don’t bother customers at all when customers appear on any of the available channels is a great way to improve business.

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Implementation
process

In order to become data-driven and
implement Selecta, the company should
think about specific use cases, required
technology, realization unit to support
the overall strategy, and have an agile approach.

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Implementation
process

In order to become data-driven and
implement Selecta, the company should think
about specific use cases, required
technology, realization unit to support
the overall strategy, and have an agile approach.

Find More

What our clients
say about Selecta

“Customers are the most important intangible assets for many businesses across the globe. With the purpose to significantly improve the relationship with our customers and to strongly support the bank’s vision to be the most recommended financial institution in the Serbian market, Selecta supported by advanced analytics, has enabled us to build a robust sales/service platform with a unified and flexible interface to manage all customer touch-points for marketing and sales activities. With Selecta in place, we are maximizing Customer Lifetime value and consequently the bank’s Customer Equity”

Dragan Mikicic,
Head of CRM Department, Raiffeisen bank Serbia

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