Campaign
management
module

More targeted,
More personalized,
Better marketing efforts.

Forget about sending
bulk campaigns

Now it is all about real-time campaigns when your customers in one of your channels. Imagine if you can start a campaign in the moment when your customer is on one of your communication or your sales channel? This is exactly what our Campaign module enables you to do.

Forget about sending
bulk campaigns

Conversion rate +80%.
Yes, it’s possible!

For example, user stories on the Chatbot platform need to
enable flow changes in real-time. When bank sends email
campaign (outbound campaigns), the reaction rate is only
0.8%. When a customer asks Chatbot about a certain product
(inbound campaigns), the conversion rate is 4/5.

Conversion rate +80%.
Yes, it’s possible!

For example, user stories on the Chatbot platform need to enable flow changes in real-time. When bank sends email
campaign (outbound campaigns), the reaction rate is only 0.8%. When customer asks Chatbot about a certain product
(inbound campaigns), conversion rate is 4/5.

Functionalities

A/B testing

Be sure what the impact of your campaign is through AB testing, and be able to create control groups.

Outbound & inbound campaign

Both types of campaigns are supported. User can filter a list of customers for outbound campaigns, however, the campaign can be triggered by an appearance on the channel.

Multistep campaign

Campaign is not a one-time activity, but rather a process. The customer’s answer to one campaign can be input for another one to start.

Creating HTML content for digital channels

User can easily create content for digital channels by importing HTML content to Selecta.

Integration with all available channel

Our campaign management tool can be integrated with all available channels (Viber, SMS, email, Facebook etc.)

Personalized content

Sending bulk, non-personalized campaigns may have been enough in the past. In order to increase the response rate, Selecta enables a high level of personalization by different attributes (name, gender, years, etc.)

Integration with lead management process

Campaign Management is one of the ways to generate leads, and qualified leads obtained through campaigns automatically become input for the Lead Management process.

Client profiling and segmentation

User can choose a group of clients for the campaign. Besides filtering customers manually, our algorithms can segment customers.

Scheduling

Campaigns do not have to be sent right away, user can schedule them and set recurring campaigns as well.

A/B testing

Be sure what the impact of your campaign is through AB testing, and be able to create control groups.

Outbound & inbound campaign

Both types of campaigns are supported. User can filter a list of customers for outbound campaigns, however, the campaign can be triggered by an appearance on the channel.

Multistep campaign

Campaign is not a one-time activity, but rather a process. The customer’s answer to one campaign can be input for another one to start.

Creating HTML content for digital channels

User can easily create content for digital channels by importing HTML content to Selecta.

Integration with all available channel

Our campaign management tool can be integrated with all available channels (Viber, SMS, email, Facebook, etc.)

Personalized content

Integration with lead management process

Campaign Management is one of the ways to generate leads, and qualified leads obtained through campaigns automatically become input for the Lead Management process.

Client profiling and segmentation

User can choose a group of clients for the campaign. Besides filtering customers manually, our algorithms can segment customers.

Scheduling

Campaigns do not have to be sent right away, user can schedule them and set recurring campaigns as well.

Benefits

MULTISTEP
CAMPAIGN

Based on the responses following activities are conducted.

ALL CHANNELS
ARE COVERED

All channels are covered.

ANALYTICAL
CAMPAIGN

Campaigns are conducted as an output of analytical models.

TRACK THE
RESULTS

Campaign performance is monitored.

FAST CAMPAIGN
CREATION

Creating a campaign is fast and simple through user-friendly interface designed for business users. It takes less than 5 minutes to create and send campaign to a filtered list of clients!