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Campaign
management
module

More targeted,
More personalized,
Better marketing efforts.

Adress your clients
on a personal basis

Now it is all about being there for your customers by offering them real-time offers that reflect their most up-to-date needs whenever they need them the most. Imagine you can start the campaign in a lightweight manner at the moment when your customer is on one of your communication or sales channels? That is exactly what our Campaign Management Module enables you to do.

Adress your clients
on a personal basis

Conversion rate +80%.
Yes, it’s possible!

We have conducted research on the example of the chatbot
in the bank to prove the importance of the inbound approach.
When bank sends email
campaign (outbound campaigns), the reaction rate is only
0.8%. When a customer asks Chatbot about a certain product
(inbound campaigns), the conversion rate is 4/5.

Conversion rate +80%.
Yes, it’s possible!

We have conducted research on the example of the chatbot
in the bank to prove the importance of the inbound approach.
When bank sends email
campaign (outbound campaigns), the reaction rate is only 0.8%.
When customer asks Chatbot about a certain product
(inbound campaigns), conversion rate is 4/5.

Functionalities

A/B testing

Be sure what the impact of your campaign is through AB testing, and be able to create control groups.

Outbound & inbound campaign

Both types of campaigns are fully supported. Users can precisely define a list of customers for outbound campaigns, however, sending the real-time best suitable offers can be triggered by an appearance on any available channel or any other event.

Multistep campaign

By making multistep customer journey campaigns it is possible to follow customer’s answers and reactions to sent offers and use them as input for the next real-time decisions and campaigns.

Creating well-visualized content for digital channels

It is possible to import already prepared HTML content to Selecta or to visualize it using content builder for making creative and original views.

Integration with all available channel

Our campaign management tool can be integrated with all available channels (Viber, SMS, email, Facebook etc.)

Completely personalized content

Sending non-personalized campaigns may have been enough in the past, but clients want to be addressed on a personal basis. To increase customers’ satisfaction and response rate, our tool enables a high level of personalization by different attributes.

Integration with lead management process

Campaign Management Tool provides the possibility to generate leads when sending offers and qualified leads obtained through campaigns automatically become input for the Lead Management Process.

Client profiling and segmentation

Users can target a specific group of clients for the campaign. Besides manually using a wide range of available filters, our algorithms can segment customers.

Campaign Scheduling

Campaigns do not have to be sent right after creation, users can schedule them for a specific date and date, and also set recurring campaigns for a certain period of time.

A/B testing

Be sure what the impact of your campaign is through AB testing, and be able to create control groups.

Outbound & inbound campaign

Both types of campaigns are supported. User can filter a list of customers for outbound campaigns, however, the campaign can be triggered by an appearance on the channel.

Multistep campaign

Campaign is not a one-time activity, but rather a process. The customer’s answer to one campaign can be input for another one to start.

Creating HTML content for digital channels

User can easily create content for digital channels by importing HTML content to Selecta.

Integration with all available channel

Our campaign management tool can be integrated with all available channels (Viber, SMS, email, Facebook, etc.)

Personalized content

Sending bulk, non-personalized campaigns may have been enough in the past. In order to increase the response rate, Selecta enables a high level of personalization by different attributes (name, gender, years etc.)

Integration with lead management process

Campaign Management is one of the ways to generate leads, and qualified leads obtained through campaigns automatically become input for the Lead Management process.

Client profiling and segmentation

User can choose a group of clients for the campaign. Besides filtering customers manually, our algorithms can segment customers.

Scheduling

Campaigns do not have to be sent right away, user can schedule them and set recurring campaigns as well.

Benefits

MULTISTEP
CAMPAIGN

Based on the customers’ responses and reactions following activities are conducted. It enables making customer journey campaigns.

WIDE RANGE
OF CHANNELS

All available channels are covered and adding new ones is possible at any moment.

ANALYTICAL
CAMPAIGN

Campaigns are conducted as an output of analytical models.

TRACK THE
RESULTS

Campaign performance is monitored.

CAMPAIGN CREATION
IN A FEW CLICKS

Defining target group and the best suitable offer through a user-friendly interface is very simple and fast.

MULTISTEP
CAMPAIGN

Based on the responses following activities are conducted.

ALL CHANNELS
ARE COVERED

All channels are covered.

ANALYTICAL
CAMPAIGN

Campaigns are conducted as an output of analytical models.

TRACK THE
RESULTS

Campaign performance is monitored.

FAST CAMPAIGN
CREATION

Creating campaign is fast and simple through user friendly interface designed for business users. It takes less than 5 minutes to create and send campaign to filtered list of clients!